Social media strategies are a part of most businesses today. However, the time and investment on these media platforms varies. Running a social media campaign on a budget can be difficult. Large companies have huge budgets and entire departments working on their social media campaigns and they can be very aggressive with the freebies they offer to interested customers. This is completely contrary to the fact that social media was supposed to be used by one person reaching out to another and sharing information which quickly became popular! Based on this premise, you should know that you could easily use the internet and this platform to create a simple but effective campaign.
Here are a few tips that might be useful if you are looking forward to running a campaign on a budget:
Create the right content – Content is king on the internet and an appealing website with the most original and interesting content is definitely the way to go. Of course, getting content is not easy. You can write it yourself if you are that strapped for cash or you can a professional to work on your website. Most professional content writers can also link the content to platforms and make it popular as quickly as possible.
Get a complete platform to run your campaign – Now that your content is up, you need to set up accounts with major platforms which will promote your content. For this, you need to find the right tool and we like HootSuite for this. For as low as $9.99, you can actually set up a single dashboard which will display all your social media campaigns like Facebook, Google+, Twitter, LinkedIN, etc. You can attach thousands of new sites and keep increasing or decreasing them according to your requirements.
Limit your exposure – It’s awfully tempting to enroll with almost every site that is trending at present but stop right now. It’s a far better idea to set up an account with long-term websites like LinkedIN, Twitter and Facebook which are considered the BIG THREE. You can add or remove websites as they become popular. For example, PINTEREST is very popular at present but it only accepts high-quality images which you will have to provide.
These are just a few of the top tips that you can use to ensure a more targeted but affordable campaign. If you can afford it, you should consider hiring a small professional firm to create and run with your social media advertising. Believe me, its worth it in the long run.
Jithesh is the author of Social Benzene blog and serves as Digital Marketing Strategist for a leading next-generation services organization with a deep focus on market intelligence, social media and data analytics. Social Benzene aims to bring together social media news for the forward-thinking marketing executive, covering a range of customer-concentric trends. Upon exploring the landscape of the connected consumer on social media, http://www.socialbenzene.com/ seeks to determine how business and customer relationships unfold and flourish.